Well-being, growth & connection in the age of AI.
On a mission to reclaim what makes us human.
Hey there, I’m Alex!
Your virtual values
alignment buddy :)
Your virtual values
alignment buddy :)
Free • No credit card required • Public launch Q4 2026
Ethos is the world's first app that helps you identify, live by, and grow through your true values.
The result: clarity that doesn't crack, performance that compounds, and relationships that actually last.
The result: clarity that doesn't crack, performance that compounds, and relationships that actually last.
40 Years of R&D
International Patents
Big Tech Pilot
Big 4 Traction
120+ Companies Waitlisted
1,000+ Beta Users
UNESCO-Recognised Program
40 Years of R&D
International Patents
Big Tech Pilot
Big 4 Traction
120+ Companies Waitlisted
1,000+ Beta Users
UNESCO-Recognised Program
40 Years of R&D
International Patents
Big Tech Pilot
Big 4 Traction
120+ Companies Waitlisted
1,000+ Beta Users
UNESCO-Recognised Program
40%
Drop in in-person connection
Drop in in-person connection
50%
Attention spans have halved
Attention spans have halved
1 in 4
People feel lonely every single day
People feel lonely every single day
Same brain structure, same nervous system, same biology. Exponentially more noise, pressure, and distraction. The gap between how fast technology moves and how equipped we are to handle it is no longer a wellness issue - it's an existential one.
The solutions on offer - the apps, the therapy, the mindfulness - aren't closing the gap. They're managing it. The root of the problem has never been addressed. Until now.
The solutions on offer - the apps, the therapy, the mindfulness - aren't closing the gap. They're managing it. The root of the problem has never been addressed. Until now.
There is a reason we're experiencing a mental health pandemic.
The world has changed 100,000 times faster than we humans have.
Live it.
Watch what happens when your actions and your values finally agree.
Follow it.
Daily practices that keep your values from staying abstract.
Name it.
Discover what actually drives you - beneath the noise.
Your values are the operating system beneath every decision you make, every relationship you build, every goal you chase. Most people have never stopped to look at them clearly. Ethos changes that.
Through daily practices built on 40 years of validated behavioral science - now gamified, personalized, and available to anyone - Ethos makes the invisible visible.
Through daily practices built on 40 years of validated behavioral science - now gamified, personalized, and available to anyone - Ethos makes the invisible visible.
Think of it as a gym for the one muscle nobody thinks of training.
From quitting decades-long smoking habits to saving marriages to overachieving team KPIs - the protocol works across every area of life.
Knowing your true values is the most powerful thing you can do in today's society.
- — Tom, Ex-Executive, Now Founder"I stopped chasing things that weren't mine. That alone changed everything."
- — Sebastian & Léa, Beta Users"We nearly divorced. I can say that now because we didn't."
- — Clara, Creative Director"For the first time, I'm not performing a version of myself at work. I just show up."
- — Kate, Beta User"We are now happier than we've been in years. The kids have started doing it too."
- — Marcus, Product Director"I used to second-guess every decision. Now I just know. It's hard to explain until you feel it."
- — Priya, Head of People, Tech Scale-up"My team went from constant conflict to the most cohesive we've ever been. Same people. Different foundation."
- — Diane, Senior Partner, Professional Services"My daughter said I seem more like myself again. That hit harder than any KPI."
- — Natalie, Beta User"I've been in therapy for six years. This reached something therapy never did."
You've optimised your habits, your schedule, your mindset. And still fall back the moment the environment shifts. That's not a willpower problem. That's a values problem.
ETHOS built on 40 years of behavioral science fixes it at the root.
01
Every decision gets easier - uncertainty dissolves.
02
No algorithm, incentive, or pressure can compromise who you are.
03
Your relationships are built on something real.
04
Performance stops depending on motivation - it runs on alignment.
05
Everything compounds - because the foundation is unshakeable.
Ethos meets you wherever the misalignment lives - in your own head, in your closest relationships, or across an entire team.
One protocole. Every area of life.
Ethos is the world’s first value intelligence operating system - helping humans align with themselves and each other. We turn personal growth into a measurable, engaging journey: at work, in love, and in life.
As AI redefines what it means to be human in the 21st century, humanity’s next great leap forward won’t be technological - it will be internal.
Free • No credit card required • Public launch Q4 2026
In loving memory of Alex, Yulia’s twin brother, our co-founder and the brilliant technical mind behind ETHOS May 12, 1994 – January 17, 2026. His spirit lives in every line of this work.
Welcome to Ethos!
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